Here is a short review of Komli Media’s audience measurement service Vizisense.com
The easiest way for an India based web startup to know the visitors demographics and audience characteristics is to use Vizisense.com
We can look up the details of most of the popular sites in India by visiting vizisense.com
For more accurate traffic details and for getting listed in vizisense.com(if you are too small), add a small Javascript script to every pages of your website. Read vizisense methodology.
The following data are available from vizisense.com
Demographic Data
- Gender
- Age
- Marital Status
- Income
- Education
Traffic Data
- Geography
- Top Cities
- Top States
- Countries
- Site Visits
- Page Views
- Visits
- Unique Users
See the traffic and demographic details of Bikes4Sale.in
Once you sign in you can add the Advertising and Sales information of your website which will be available for advertisers. And for advertisers, you can create different advertising plans using vizisense Media Mix.
Pluspoints : Very very easy to use (even better than Google Analytics). Gives an overall information about the website without digging deep into minor details. For small publishers, vizisense data can be added to their media kit. Advertisers can easily find the best sites based on category and target group.
Drawbacks : Sometimes the vizisense tags increase the page load times. They do not provide any information about the users browsers and operation systems. And the product is still a little buggy. May be thats why it is still in beta.
And they publish the Top Sites in India across different categories every month.
A quick short review about Servage.net
Performance
Speed is ok.
Security
Really bad. My sites got hacked several times.
Pricing
Good for hosting multiple domains. Around 3750 Rs ( 77.4 US Dollars) per year.
Support
Responds pretty quicky.
Technicians are not that techy. Its better to find a solution ourselves.
Other Problems
The major problem was with their mail servers. Servage’s mail servers were black listed by many email service providers. So the mails were not even reaching the spam folder. They were returned. Told this to their support team several times. But no use.
Features
Linux Apache MySql Php Hostin
750 GB Web Space
7 Tera Byte Monthly Data Transfer
Unlimited domain hosting
1000 mySql Databases
Unlimited FTP Accounts
Disclaimer : The list is not complete. I am just noting down what i have learned by running Bikes4Sale.in . Correct me if i am wrong.
SEO (Search Engine Optimization)
- Give unique and meaningful title to each page.
- Give unique and meaningful meta description to each page.
- Give different meta keywords in different pages.
- Each page should have proper heading tags – H1, H2 , H3 etc
- Give alt and title texts for all images.
- Title for links can be used as a tooltip in some browsers.
- Redirect http://example.com/ to http://www.example.com/ (or vice versa) to avoid content duplication. Google and other websites may consider http://example.com/ and http://www.example.com/ as two different websites.
- Redirect all unused subdomains to www.example.com. Eg: redirect http://sdsdsfsdgfsfsdf.example.com to http://www.example.com
- Let the home page link be just a “/”. No need to add index.html or index.php to the home page link. All links to home page should be http://www.example.com/ and not http://www.example.com/index.php
- The best way to get free traffic to your site is to create a blog and update regularly.
- Add your site, sitemaps and rss feeds to the following webservices.
- If your site has an rss feed, give a link to the feed in the <head> section of all pages.
- Some say that adding a Google Custom Search to your site may help in fast indexing of your webpages.
- Register the domain for a long period
- Its widely believed that the easiest way to get indexed by Google is to use Google Analytics
- Tool for grading your website – WebsiteGrader.com
Usability
- Make your logo a link to your home page. Users have a tendency to click on the logo to reach home page
- Do not ask for First Name, Middle Name and Last Name. Ask for just Name.
- If your site requires login, make the Login link visible and easily accessible. Research shows that login and signup links are the most common words which a user looks for when he reaches the page.
- If your site requires login, give the email as the username. (or make it like username or email). No one is going to remember all the user names in different websites.
- Keep your forms as simple as possible.
- Ask minimum questions in forms
- Mention whether a field in a form is optional or not.
- Use JavaScript validation for forms
- Follow the KISS Principle
Performance
- Minify and Compress js files
- Minify and Compress css files
- Optimize images.
- Keep your favicon at the root directory. Most browsers check for a favicon at the root of the site. So you can avoid one File Not Found error.
- Try Google Page Speed
- Try Yahoo YSlow and Yahoo Performance Rules
Analytics and Monitoring
Development Best Practices
- Write only standards compliant html and css
- First write standards compliant html and css and then add specific hacks for IE6 (and not vice versa)
- Keep the style part separate from HTML structure. Move all the styling to css. Keep the html structure clean.
Advertising
Domain Registration
Hosting Providers
Blogging Softwares
CMS (Content Management Systems)
Forum Softwares
JavaScript Frameworks
Payment Gateways
Resources
